NOOS elevates digital growth from the marketing agenda to the core of business strategy - appoints Nanna Hedlund as CEO

Stockholm, February, 25th. NOOS is a new agency formed through the merger of three companies (NOOS Digital, 56K and Rocket Revenue), bringing together more than 80 experts in business strategy, data insights, technology, and marketing performance. NOOS was created to meet a new reality where digital growth is no longer driven by individual marketing channels, but requires a holistic approach across the entire business.

Nanna Hedlund brings extensive experience in digital transformation and growth, having previously worked as CEO of Polarn O. Pyret, Royal Design Group, Djerf Avenue and Casall. In her role as a board member, she has also been actively involved in shaping the merger to create a growth partner capable of delivering impactful results in a rapidly evolving market.

“I have, like many of my CEO colleagues, been both fascinated and frustrated by how digital growth has evolved. Companies continue to increase their performance marketing investment, yet growth is not accelerating at the same pace, while profitability is declining. In most organizations, it is rarely the management of platforms that limits growth, but rather the internal conditions we have created within the business. Companies need a partner who understands how growth, technology, and business strategy connect, both strategically and operationally, to achieve real results,” says Nanna Hedlund, CEO of NOOS